Why Online Casinos Offer No Deposit Bonuses

Online gambling is big business, so often players wonder why freebies such as no deposit bonuses exist. After all, online casinos are in this business to make money, not to give it away. 

The same can be said about match deposit bonuses, live casino bonuses and free spins deals that seem to give players something extra in addition to the money deposited. However, there is a key difference between these bonuses and no deposit bonuses, which we shall explain below.

What are no deposit bonuses?

 No Deposit BonusesNo deposit bonuses are a type of bonus that is given away generally to players who sign up for a casino account and prior to the player making a deposit. In fact, the player is under no obligation to make a deposit to claim this offer. No deposit bonuses are easily accessible and can be claimed by any eligible player.

No deposit bonuses can either be provided in the form of a number of free spins or else, as a sum of bonus cash for players to spend on various games. The former can only be used on online slots, while the latter gives players a little more freedom.

We should also be clear that no deposit bonuses can also be given away to existing players who are loyal to a casino brand or who have made several deposits.

So why do online casinos offer no deposit bonuses? 

To get new players to sign up for an account

This might be a tad obvious, but online casinos’ main goal when it comes to no deposit bonuses, is to get players to eventually make a deposit.

Usually, casinos compete with each other when it comes to nodeposit bonuses. They might offer more lenient terms and conditions when compared to their competitors or generally, more bountiful no deposit deals.

Once players have registered for an account, the casino can send emails that would otherwise be illegal, in the hope that players would make a deposit.

To get players to test out a new casino with No Deposit Bonuses

Besides getting players to register, players have the chance to see what’s on offer at the casino. Similar to window shopping, players can play games, see what promotions are on offer, learn about minimum deposits and withdrawals and see what banking options are available.

Since competition is quite rife between casinos, getting players to sign up and make a deposit once they claim a no deposit bonus is proving ever more challenging. This is why casinos have to put their best foot forward in ensuring that players know the benefits of being a depositing player at a no deposit casino.

To get players to test out the games on offer

It is always nice when a casino has prominent software game developers such as Microgaming, Netent, Playtech or Betsoft, but players want access to a bigger and wider selection of games. They want to make sure that they have access to all the best games and software developers.

Sometimes players like different games from different game providers, and if one is missing, it might prove to be a dealbreaker for some.

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